I just watched a video by Alex Hormozi, and WHOA—it was packed with gold. No fluff, no B.S., just straight-up, actionable strategies to get customers fast. Like, so fast it almost feels… illegal. (But it’s not, don’t worry.)
If you’ve ever struggled to attract customers or felt like your business is growing at a snail’s pace, this is for you. Hormozi doesn’t waste time with complicated marketing tricks. His whole philosophy? Make an offer so good that customers feel stupid saying no. That’s it. And trust me, once you get this, everything changes.
Before we dive in, let’s take a moment to talk about who Alex Hormozi is and why you should care.
Who is Alex Hormozi?
Alex Hormozi is an entrepreneur, investor, and the guy behind $100M Offers and $100M Leads. He runs Acquisition.com, helping businesses scale past $10 million in revenue. But here’s the kicker—he wasn’t always successful. He went from being broke and sleeping on the floor of his gym to making over $100 million in sales. Yeah, insane.
His core belief? People don’t have a traffic problem. They have an offer problem. Instead of struggling to get more eyeballs, he teaches you how to create an offer so irresistible that people come running to you.
Now, let’s break down his exact method for acquiring customers at lightning speed.
Alex Hormozi’s Strategy to Get Customers Fast
1. Your Offer is the Problem, Not Traffic
“If your offer is good enough, you won’t need great marketing. People will chase you down to buy.”
Most people think they need more leads, but what they actually need is a better offer. One that makes saying “no” feel like a terrible decision.
Example: Instead of saying, “Personal training: 8 sessions for $500,” say: ✔️ “Lose 20 lbs in 30 days or you don’t pay.”
See what happened? The second one eliminates risk and focuses on what the customer really wants—results.
2. Make the Offer So Good It Feels Like Stealing
“Make them an offer so good they feel like they’re stealing from you.”
People hesitate to buy because they don’t see enough value. Your job? Make the value so high and the risk so low that they can’t resist.
Ask yourself: Would I be dumb not to take this offer? If the answer isn’t a strong YES, tweak it.
3. Find Out What People Already Want and Sell Them That
“You don’t have to create demand. Just tap into existing demand.”
Instead of convincing people they need your thing, find out what they already want and give it to them in a way that’s better than anyone else.
How?
- Listen to what people complain about.
- See what competitors offer—and outdo them.
- Ask potential customers: “What’s your biggest struggle right now?”
4. The Fastest Way to Get Customers? DM Them Directly.
“Forget fancy funnels. Just message people and offer to help.”
A lot of business owners sit around waiting for customers. That’s the slow way. Instead, go straight to them.
✔️ Send a direct message like: “Hey [Name], I saw you’re struggling with [problem]. I help people fix that. Want me to show you how?”
5. Get Them a Quick Win Before They Pay You
“People don’t believe words. They believe results.”
Want someone to buy? Show them your method works before they spend a dime.
✔️ Offer a free audit, consultation, or resource that delivers a small win upfront.
6. Stack Proof Until They Can’t Ignore You
“If you have 100 people raving about you, you don’t need to sell—your customers do it for you.”
The more proof you have, the easier the sale. Collect: ✔️ Testimonials ✔️ Case studies ✔️ Screenshots of real results
Then, plaster them everywhere—your website, social media, ads, emails. Let people see the receipts.
7. Remove All Risk with a Strong Guarantee
“A strong guarantee makes it harder to say no than to say yes.”
People don’t buy because they’re scared of losing money. Fix that fear with an irresistible guarantee.
✔️ “If you don’t see results in 30 days, I’ll work with you for free until you do.”
8. Speed Wins—Launch Fast & Fix Later
“Most people sit around ‘perfecting’ their offer instead of testing it in the market.”
Stop waiting. Launch fast, get feedback, improve. The ones who move fastest, win.
✔️ Action Step: Test your offer now instead of perfecting it for months.
9. Sell the Dream, Not the Process
“People don’t buy modules, coaching calls, or PDFs. They buy transformations.”
No one cares about what’s in your offer. They care about what your offer does for them.
✔️ Wrong: “10 video modules on social media growth.” ✔️ Right: “How to hit 100K followers in 90 days.”
10. Scale with Paid Ads & Referrals Once It’s Working
“Ads don’t create demand. They just amplify what’s already working.”
If your offer is already selling, ads will explode it. If it’s not, ads won’t fix it.
✔️ Before running ads, make sure your offer converts organically.
Final Takeaway: Make It Stupid Easy to Say Yes
Hormozi’s strategy is brutally simple but ridiculously effective:
✅ Fix your offer – make it irresistible.
✅ Go directly to customers – no waiting around.
✅ Make buying risk-free – guarantees and proof sell.
✅ Move fast, fix fast – perfection is overrated.
If customers aren’t buying, it’s not a marketing problem—it’s an offer problem. Make it so good they feel dumb saying no.
Want a Funnel That Converts Like Crazy?
HNow, I know Alex says, “Forget fancy funnels,” and he’s got a point—if you’re just starting out, nothing beats direct outreach. But here’s the thing… once you start getting traction, you NEED a system to handle all those leads (unless you plan on cold-DMing forever, which sounds exhausting).
That’s where a high-converting funnel comes in. It automates the process so you’re not glued to your inbox all day, manually closing every sale. Want a funnel that works as hard as you do? Let’s talk. 🚀
